Virtual Store Experience: Will it increase the intention to visit the physical store or make a purchase?

Covid-19 affected consumer behavior, especially in the first year. Expectations and habits grocery shopping are switched over. Government regulations limit our outside activities caused demand for omnichannel experience or online offline availability at once (Economist, 2021). A physical store is still an option a multichannel company will give unique value to brand (Bella, 2019). The be more pleased evaluate stores after having from (Baek, 2020). Physical complementary (Fornari, 2016). To persuade come store, many retail players have tried implement virtual tour since it enables certain place without visit physically. uses computer present environment with 360degree media, reality tech need attend As part of experience, tours influence equity increase intention Positive brands also influences purchase (Diallo, 2017). higher equity, motivation, preference, desire (Pappu, 2005).